People are debating what kind of sandwich this is.

A. Sloppy Joe
B. Maid Rite
D. Loose Meat Sandwich

If you’re anything like me, you don’t even know anything other than ‘A’.

This is also funny because I just had Sloppy Joe’s two nights ago.

What can we learn from this?

Controversy sells. It’s okay to not align with everyone as a brand, and it’s okay to push people away. What this does is allow your target market to rally around you, support you, defend you, and buy from you.

*This doesn’t mean be an ass.

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