Have you heard how these bees murder honeybees by decapitating them?
Now, they’re only in Washington state… for now.
Just to keep the seriousness up though – they can kill you after multiple stings, and you are supposed to report if you see them.
How can we correlate these Game of Thrones head-chopping bees to marketing? Simple.
Attention.
Get it? Everyone’s attention has been COVID-19 for weeks. The right unexpected change of pace is exactly what it took for social media to start blowing up yesterday.
If you haven’t heard about the bees yet, we’re sure you’re going to start seeing a lot of it over the next week, and after that states in the USA will be reopening.
Can you find a way to provide unexpected channeling of a subject to your audience in order to captivate their attention?
We think you can.