Joe Exotic is in jail, and Carole definitely killed her husband.
If you haven’t watched Tiger King yet, all we’ll tell you is find a good time to binge it. Because once you start watching the train wreck, you’re gonna want to watch until it crashes and burns. It’s human instinct.
How does this relate to marketing? Understand why the content pulls them in. Yes, it’s crazy, but it’s overall just a compelling story that pulls you in.
Think of how you can use your marketing to do the same for your customers. Joe took time every day to make a live show in the evening for his followers. He might not be reading all the latest marketing blogs, but he knew it worked (and that’s all that matters.)